You're right. Disable javascript on [*.]archive.org, and you can read techcrunch just fine. Arguably, better :D
TL;DR: Google cloud revenue includes Saas offerings (docs, gmail etc), in addition to the infrastructure part. They may make roughly 2.5bln per quarter now, but it's still small compared to Microsoft (12.5bln per quarter, includes Azure + Office/outlook) or Amazon (10bln per quarter, AWS only). What is impressive is the growth of the business unit - more than 50% in the last year (they do have to keep it up at the same rate for 4 more years to catch up to competitors though)
I disabled uMatrix in a Private tab but my pihole blocked advertising.com too.
I nearly gave up thinking "I don't need to see TechCrunch, their loss" but then I remembered the wayback machine:
https://web.archive.org/web/20200206070011/https://techcrunc...
The article loads but after a few seconds it auto forwards to a page that doesn't exist on the TechCrunch site. I get about 3 seconds to read it.