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Are the number of users that use adblock actually increasing? I feel like we are already at a saturation point where anyone who would use an adblocker already does. Adblocking has been around longer than these big sites that use ads as a main revenue source yet they managed to become big in spite of adblocking.

> Will the government move to rule adblocking illegal?

Absolutely not, serving ads is not a protected activity, you can't force someone to consume something they don't want to.

> Will websites engage in sophisticated technical anti-adblock measures?

Already been tried, see anti-adblock and its counterpart, anti-anti-adblock. The solution to adblock is product placement and sponsorship, which has already extremely prevalent.




If EULAs are legally enforceable, you could force people to load and show the ads. Is that crazy, yes, could the law try, also yes.


I don't allow unauthorized programs to run on my computer under the authority of CFAA. Serving me malware is a criminal offense.


Not if corporations do it.




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