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Because Wave looked cool in demos.

Because it required interesting technology and was challenging and fun to implement.

Because it solved problems (granted, all of the easiest and least important problems).

A lot of products are brought to market through the same flawed process. Look at the Segway for a perfect case in point.




> Because it solved problems (granted, all of the easiest and least important problems).

Unifying the benefits of email and IM in a single conversation isn't, for me, easy or unimportant.

I thought Wave was engineering led rather than user led, but with some polish and integration into existing apps (like GMail and Outlook) could have been a killer.




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