Recent client: "I took a fortran class back in college, so let me know if you need any help."
Therein lies the problem: They know lawyers, doctors, accountants, heck even plumbers are going to be expensive because they are educated / trained and/or they get you out of an identifiable tight spot (the IRS isn't happy, water is coming into the house, I'm having a heart attack, I'm getting sued, etc).
Software developers? Outside the FAANGs technical people are viewed as fungible. Many, many small businesses are grossly undercapitalized such that a business owner might very well be paying that technical person a lot more than they pay themselves. Likewise, technical roles are typically compensated well above many other clerical / field / service / business type roles such that a business owner might not have ever paid so much to any other single employee.
Therein lies the problem: They know lawyers, doctors, accountants, heck even plumbers are going to be expensive because they are educated / trained and/or they get you out of an identifiable tight spot (the IRS isn't happy, water is coming into the house, I'm having a heart attack, I'm getting sued, etc).
Software developers? Outside the FAANGs technical people are viewed as fungible. Many, many small businesses are grossly undercapitalized such that a business owner might very well be paying that technical person a lot more than they pay themselves. Likewise, technical roles are typically compensated well above many other clerical / field / service / business type roles such that a business owner might not have ever paid so much to any other single employee.