That's exactly what they've been doing for the past decade with Symbian and various Mae/Mee OSes and the technology commentators and the market haven't been exactly impressed lately.
AFAIK, they've been doing it for the wrong market. You do the "blur phone" strategy in markets where having a cell phone at all is still a big deal.
AFAIK, they've been doing it for the wrong market. You do the "blur phone" strategy in markets where having a cell phone at all is still a big deal.