> I can't seem to figure out the incentives behind [2]
If I recall from discussion at the time, the reason the false finding was so welcome (and therefore so rewarding to the con man who wrote it up) was that it purported to show that making a large change to public opinion was cheap and easy to do.
If I recall from discussion at the time, the reason the false finding was so welcome (and therefore so rewarding to the con man who wrote it up) was that it purported to show that making a large change to public opinion was cheap and easy to do.