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One way to read this is “Google is serving up ads for what would have been the top search result anyway.” This makes you then wonder, why pay for ads?

Because if you don’t, a competitor will and that is where the article takes the turn into talking about the new layout, occlusion, etc. It’s an interesting discussion about trust and how far Google can push before that trust is broken. However, I’m almost certain I’ve had this conversation a decade ago.




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