They need a SaaS! Monthly/yearly subscription to updates of some sort

reaperducer · on Jan 23, 2020

Monthly/yearly subscription to updates of some sort

And tie it into credit score fear.

"Do you want a higher credit score? Sure, we all do. So be sure your 23andMe DNA is up-to-date!"

perardi · on Jan 23, 2020

That might be workable.

Frankly, I think these mail-in DNA tests are like modern-day phrenology, but you could spin in that "pay us $x per year, and we will analyze your DNA every month once research becomes available".

a_imho · on Jan 24, 2020

Pivot into mining all the present data and sell it to the highest bidder if not doing that already.