The problem is with global brands that continue to advertise anyway. You can make the "discovery" argument for upstarts and niche businesses, but when Coke or Exxon are advertising to me, there is no pretense of giving me information I didn't already have. At some point it's purely about associating one's product with vaguely positive imagery and embedding it just a little bit deeper into everyone's consiousness. No end-consumers benefit from that.
