Yes, that's what the USB working group needed. A larger committee, with a new entrant telling them they're all wrong, dragging them through the gravel until they submit.
While on the face of it that's true, it's no accident that USB-C basically looks like a Lightning connector turned inside-out. The design of Lightning definitely influenced the design of the USB-C connector.
The power connectors to Mac mini’s in 2007 and 2008 look just like oversized USB-C connectors. I always wondered if there was any relation between the two.
Better to crush them in the market.