The problem that has always existed is someone will come along, think they can do it better than everyone else that has come before them (basically that they're smarter when they're probably not), or is delusional enough to believe their the first to think of an idea, and when asked how they're different, they say crap like "we're going to kill it with X which is what Y company isn't doing". It's redundant and unbelievable how many people think this way.
