> The extent of tracking makes it impossible for us to make informed choices about how our personal data is collected, shared and used, says Finn Myrstad, director of digital policy in the Norwegian Consumer Council.
The Council's point is that the average consumer is not capable of meaningful consent due to the extent and obfuscation of the tracking involved. Much of contract law, afaik, requires a person to be capable of consent at the time of signing for a contract to be valid. The Council's argument, therefore, is that even if technically a consumer has "signed away" the right to process their data, the contract is not valid because the consumer is not able to, and/or cannot get the information required to, make an informed choice when signing.
> The extent of tracking makes it impossible for us to make informed choices about how our personal data is collected, shared and used, says Finn Myrstad, director of digital policy in the Norwegian Consumer Council.
The Council's point is that the average consumer is not capable of meaningful consent due to the extent and obfuscation of the tracking involved. Much of contract law, afaik, requires a person to be capable of consent at the time of signing for a contract to be valid. The Council's argument, therefore, is that even if technically a consumer has "signed away" the right to process their data, the contract is not valid because the consumer is not able to, and/or cannot get the information required to, make an informed choice when signing.