I think where the analogy breaks is that Tesla didn't invent cars. Electric cars are new as a viable thing and have some advantages and disadvantages, but they're not a difference in kind, like a Blackberry/smartphone was over a thing that only makes phone calls. They compete directly with the old thing on the traditional terms, like performance and fuel cost.
People are going to start preferring electric cars. They're faster and more efficient and battery improvements are likely to continue to reduce their disadvantages (up front cost and range). The traditional carmakers could make a strong commitment to electric cars right now, the question is will they? It's like asking Microsoft to embrace Linux in 1999. They could do it, and they might be better off if they did, but you can certainly see why they might drag their feet in a way that makes them worse off in the long run.
They also have a huge problem with dealer incentives, because the dealers make most of their money on service and electric vehicles need less service, but the dealers are the ones choosing which cars to promote to anybody who walks in the door. It's no use to make a great electric car if any time somebody comes in looking to buy it, the dealer convinces them not to.
People are going to start preferring electric cars. They're faster and more efficient and battery improvements are likely to continue to reduce their disadvantages (up front cost and range). The traditional carmakers could make a strong commitment to electric cars right now, the question is will they? It's like asking Microsoft to embrace Linux in 1999. They could do it, and they might be better off if they did, but you can certainly see why they might drag their feet in a way that makes them worse off in the long run.
They also have a huge problem with dealer incentives, because the dealers make most of their money on service and electric vehicles need less service, but the dealers are the ones choosing which cars to promote to anybody who walks in the door. It's no use to make a great electric car if any time somebody comes in looking to buy it, the dealer convinces them not to.