I’ve noticed that technical founders especially have realized that local small business will pay you money for products
This is true. They also pay a fair chunk of change with a very short sales cycle (even no-touch in some cases -- though Hubspot and Groupon certainly prove you can do well with higher touch sales), and they're not unwilling to be billed monthly for software/services which demonstrably add value to the business.
This is true. They also pay a fair chunk of change with a very short sales cycle (even no-touch in some cases -- though Hubspot and Groupon certainly prove you can do well with higher touch sales), and they're not unwilling to be billed monthly for software/services which demonstrably add value to the business.