What is your evidence for the average person not reading? Trying to find some numbers I came across the following pew research poll that showed nearly 3/4th of their survey participants reading a book in one format or another in the last 12 months.
> reading a book in one format or another in the last 12 months
That study is a binary "read at least one book at all or read 0", doesn't indicate how many books the people who made it through one book finished. I would not call someone who reads one book a year an avid reader.
https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five...