User revenue isn’t the same thing as what the user data is worth. What would their revenue be if they did nothing more than IP geolocation ads without any other user data?
"individual data" is what makes all the difference here. Once you have the individual tv viewership data you can build products like -
- tv to digital re-targetting
- tv ad to actual sale/visit attribution
- ad campaign performance analytics
- in-tv targetted ads
- show/ad ratings
- and many more reports
you can sell these products to broadcasters, brands, ad agencies, tv show producers and even to election campaigns !!
It's only "worth" that little because of FB's pricing, which also includes their signaling on how worthless they want people to think their data is, overall.
