"Digital rights" feels quite appropriate and accurate though, and in fact should be considered a natural extension of the rights in the bill of rights.
I'm not sure that software which prevents you from attaching a debugger to iTunes is giving you rights.
The FSF seems to like calling it "digital restrictions management". I can get on board with that. (Every few years I edit the Wikipedia article to try and make that name stick, but it gets reverted immediately.)
