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- what if you found an even faster way and did it in 30 minutes, do you charge half that?

- what if it takes you a bit longer, 2 hours, is it fair to charge the client 2x?

The point is, the client wants a car, not an hour of car-making.

Also, the moment you provide an hourly rate you get compared to other hourly workers, whether it’s fair or not. “What?! $100k an hour? Even our lawyers cost less!”




> The point is, the client wants a car

Except most clients don't know what they want in such clearcut way before the project begins.


The client usually wants a solution. What exactly it is you decide as the expert.




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