> I thought users had to pay a monthly amount if they wanted to support the sites they visited.
Exactly, this is how it should be. Skipping ads/ad-revenue not glorify them by paying user to click it away.
Please have a look at Coil.com it's exactly what they do.
The problem with subscription models are that they are walled-gardens. You can only flattr to people who use flattr. That can not scale. An it would be terrible if it does. The web monetization can not be in the hand of a single company like flatter. Coil however is just one payment provider that use the interledger protocol. If the content creator uses another payment provider who also uses the open interledger protocol donation form someone using coil still would be delivered. Coil doesn't care what provider the other party uses. It just reads the Web Monetization Meta Tag and sends the donation to the given address. Anyone on the web who has a banking relationship with user could potentially be a web monetization payment provider. For example Netflix. As a content creator this changes nothing. You still have one Web Monetization Meta Tag in your page with the address where to send the donations you don't have to care if some donation come from Coil user and some from Netflix users.
>Also, what mechanism does coil have to prevent a “content creator” from bombarding the end user with ads?
Nothing. Coil is a payment provider for web monetization. It's up to the content creator to provide content in way people want to consume it. A content creator can of course still show ads to user who donate and piss off the user.
And the user can of course still block ads or turn off donation for that site (or both). Donation hardly depend on the time you spend on a site. So if you go to a site and its overloaded with ads you simply leave. (The fact that people know that sites get donations if they stay on the site probably has a very positive effect on people behavior)
Exactly, this is how it should be. Skipping ads/ad-revenue not glorify them by paying user to click it away. Please have a look at Coil.com it's exactly what they do.