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Let's be clear, Google hard coded search results for PR purposes and generated the PR with a 20 engineer black hat operation specifically intended to inject the honeypots into Bing's results. It was not a clever little hack. It was a multi-man year industrial espionage operation utilizing some of the best talent in the industry for the sake of a PR win.

The fact that Google's operation only succeeded with 7 out of 100 honeypots is telling evidence that Microsoft is explicitly trying not to do what Google is accusing it of doing given the scale of Google's operation.

This has nothing to do with Bing. Google's Prime Directive is their promise and no one else's. The fundamental nature of a promise is that it breaking it is not excused by "the ends justify the means."

However, some people may consider a promise to be breakable under extraordinary circumstances. I won't disagree that such a belief can be considered reasonable. But the circumstances under which Google violated their Prime Directive are hardly extraordinary - dragging Microsoft through the mud at a search conference




This is laughable. They chose keywords no one would ever see as part of a real search. They are literally nonsensical strings of random letters.




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