Some patriarchal cultures can be curiously two-faced on women: there's a boatload of stereotypes that are attached to femininity, and they generally mirror the social conservative stereotypes in US... but if any particular woman can break through those stereotypes by succeeding in something that she is not "supposed to", that gets acknowledged by basically treating her as a man socially. It is still discriminatory as hell (e.g. social life gets complicated), but in terms of career and business success, that can mask some of the cultural misogyny.
