Pragmatically, the following scenario underlines why this is practice is overall bad for the consumer.
Company A produces product 1.
Company B produces product 2 inferior to product 1.
Consumers use product 1.
Company B enhances product 2 by actively engaging product 1.
Some consumers use product 2.
Company B product 2 rises in market share.
More consumers user product 2.
Company A drops product 1 due to lack of profits.
Product 2 quality deteriorates due to absence of product 1.
Consumers left with inferior product option.
