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It has nothing to do with the bandwidth costs to Bell or Rogers.

It has everything to do with customers beginning to establish the habit of getting their TV episodes via the internet instead of paying Bell or Rogers to deliver those via satellite or cable.

If customers are allowed to establish that habit, Bell's satellite TV business is DEAD. Every time someone writes an article about how you can drop your cable or satellite package and get all your TV programs from services X, Y and Z, Bell executives throw up a little in their mouths.

That's what Bell is afraid of, not the (tiny) incremental bandwidth charges as overall usage increases year over year.

Thus, unlimited internet must be discouraged. Thus, bandwidth caps.

Bell doesn't offer unlimited bandwidth at ANY price.




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