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I don't think a generic version would have ever caught my attention at all. I'd think Instagram's jumped the shark if they branded it with that. Like, that would just sound like a photo frame that only shows IG posts or something; I'd roll my eyes and move on. I don't know anything about WhatsApp other than people were hacked or something.

For non-tech folks, I think the Facebook brand great. They chat with friends and family with Facebook messenger. This must be where they can make video calls to those same people. You get it just by seeing the name and the product together.




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