Feel like a lot of people don't understand what business Honey is in. And a lot of the times they're not even familiar with the whole lineup of Honey products. Knowing someone's intent to purchase is very powerful. You're literally giving information about what you want to buy, what price you might buy at etc. Plus deals, coupons, price drops etc make manipulation really easy. $4B might be a bit too much but still, this adds a lot of value to Venmo. I'd say it was a good buy! But yeah people calling it a scam etc. are unaware of the company. Maybe because they weren't as publicized as Bay Area companies or didn't raise too much money
You don't understand how fickle technology is and how fickle users are. It's a browser plugin, it takes 2 seconds to uninstall. This entire company could disappear in a flash if something about the plugin ecosystem changes, or if e-commerce habits change to be more mobile oriented. They have absolutely 0 stickiness. Most of their users probably installed the plugin during their initial marketing push and have forgotten to turn it off.
