This is not what I meant. I am talking about the change happening in the last few years might be positive w.r.t. what was happening say 10-20 years ago.
I think people like their organs more than they care about football. Hopefully that's history. I wouldn't derive nation's happiness from experience tourists had during a football match.
Not sure what that means but the stories I heard from the Kosovan (and Serbian and Albanian) people about their dead relatives have certainly filled me with a lot of hate towards pointless wars.