There are some WTF names like Apple Computers, or obscure acronyms like IBM. Specifically English words like MySpace are great for English-speaking customers, not so much for others. Invented proper names like Google should better be short and the Google example has the downsides of an English word since it sounds way more English than Japanese. 'Great' depends on context of course.
I would say Twitter is great because they use the metaphor consistently (tweets, the bird icon, the egg avatar).
For my own project, I will take the least bad name whose domain I can buy. People will get used to it eventually.
There are some WTF names like Apple Computers, or obscure acronyms like IBM. Specifically English words like MySpace are great for English-speaking customers, not so much for others. Invented proper names like Google should better be short and the Google example has the downsides of an English word since it sounds way more English than Japanese. 'Great' depends on context of course.
I would say Twitter is great because they use the metaphor consistently (tweets, the bird icon, the egg avatar).
For my own project, I will take the least bad name whose domain I can buy. People will get used to it eventually.