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> Harm to the people you recruit is basically what direct sales amounts to.

The trick is to make the seller believe one is helping the customer instead of hurting. dōTerra is an excellent example of this, encouraging its marks - sorry, "representatives" - to "spread awareness" of the "benefits" of its overpriced snake oils - sorry, "essential oils".

Like, don't get me wrong, I buy essential oils. I even work for a company that sells them. The difference is that I buy them because I spritz my wool dryer balls with them and they make my clothes smell good, not because I think it'll cure my migraines or fix the bald spot on my head. I also don't try to run a pyramid scheme with them.




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