Visit nfl.com, click "shop", then choose the "jerseys" tab, this is the page you are on. Seems perfectly relevant. The domain does not contain "jerseys" in it, and while the title does - it's the Jersey's category page for the nfl's shopping website, that makes sense. Hardly spam.
Visit www.clc.com, the collegiate licensing company, click retailers->collegiate retail outlets, Football Fanatics is one of 13 licensed collegiate retailers. Most major college universities sell their football merchandise through them. It's been around (run whois) since 1997, 14 years! Perhaps it's not ideal for NFL (non-college), but it's definitely Not Spam.
Unfortunately, below this some of the results do start getting ugly - there aren't too many online retailers that can legally sell NFL merchandise. Even Amazon is just a storefront for the NFL Shop (see http://www.amazon.com/NFL-Football-Fans/b?node=374273011). That might make it a good result, but it's essentially duplicated content given the NFL Shop result.
[pandora jewelry]
#1/#2) Pandora.net, totally not spam, this is the type in [amazon], get amazon.com kind of result.
#2.5) Below the second result I see a shopping results box which has only pandora jewelry from authorized retailers.
#3) http://www.pandoramoa.com/ - the Pandora Mall of America stores. Authorized pandora retailer. The domain has been around since 2007 (4 years)
Below this, the rest is getting ugly. Similar to [nfl jerseys], there aren't many online retailers legally able to sell pandora jewelry, so once Google has listed the only 3 good results available, what do want them to do? Try [jewelry] or [necklaces] - queries where there are lots of legit destinations and the top 10 results are all non-spammy.
[thomas sabo]
#1/#2) ThomasSabo.com, just like [pandora jewelry], this is exactly what 99% of the people with this query want.
Same story for the non-existant good results below.
These 3 queries are a very specific type of query where there are only one or two relevant results, but there are lots of sites that "match" the query. I'm not saying the rankings after the first few relevant results are good, but what would you propose to show after those relevant results as an alternative?
Writing an article about a specific class of queries is fine, although the author doesn't really propose a better set of results. The implication made is that this issue applies to a broad set of queries which it doesn't seem to. Ironically, the author's signature line is a link to http://www.tomsgutscheine.de/, whose title translated to english appears to be: "Coupons, Coupon Codes & Coupons (January 2011) - Tom's Coupons".
[nfl jerseys]
#1) http://www.nflshop.com/category/index.jsp?categoryId=2237409
Visit nfl.com, click "shop", then choose the "jerseys" tab, this is the page you are on. Seems perfectly relevant. The domain does not contain "jerseys" in it, and while the title does - it's the Jersey's category page for the nfl's shopping website, that makes sense. Hardly spam.
#2) http://www.footballfanatics.com/NFL_Jerseys
Visit www.clc.com, the collegiate licensing company, click retailers->collegiate retail outlets, Football Fanatics is one of 13 licensed collegiate retailers. Most major college universities sell their football merchandise through them. It's been around (run whois) since 1997, 14 years! Perhaps it's not ideal for NFL (non-college), but it's definitely Not Spam.
Unfortunately, below this some of the results do start getting ugly - there aren't too many online retailers that can legally sell NFL merchandise. Even Amazon is just a storefront for the NFL Shop (see http://www.amazon.com/NFL-Football-Fans/b?node=374273011). That might make it a good result, but it's essentially duplicated content given the NFL Shop result.
[pandora jewelry]
#1/#2) Pandora.net, totally not spam, this is the type in [amazon], get amazon.com kind of result.
#2.5) Below the second result I see a shopping results box which has only pandora jewelry from authorized retailers.
#3) http://www.pandoramoa.com/ - the Pandora Mall of America stores. Authorized pandora retailer. The domain has been around since 2007 (4 years)
Below this, the rest is getting ugly. Similar to [nfl jerseys], there aren't many online retailers legally able to sell pandora jewelry, so once Google has listed the only 3 good results available, what do want them to do? Try [jewelry] or [necklaces] - queries where there are lots of legit destinations and the top 10 results are all non-spammy.
[thomas sabo]
#1/#2) ThomasSabo.com, just like [pandora jewelry], this is exactly what 99% of the people with this query want.
Same story for the non-existant good results below.
These 3 queries are a very specific type of query where there are only one or two relevant results, but there are lots of sites that "match" the query. I'm not saying the rankings after the first few relevant results are good, but what would you propose to show after those relevant results as an alternative?
Writing an article about a specific class of queries is fine, although the author doesn't really propose a better set of results. The implication made is that this issue applies to a broad set of queries which it doesn't seem to. Ironically, the author's signature line is a link to http://www.tomsgutscheine.de/, whose title translated to english appears to be: "Coupons, Coupon Codes & Coupons (January 2011) - Tom's Coupons".