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BI?



Business Intelligence. Making reports. Usually over a large set of data. A normal query would be too slow so the results are pre calculated. Maybe you will calculate the average and total sales per city then dump the results into a table. From there you can quickly generate more granular reports like sales per state.


When you want to sell "reporting" to managers, cf. "data munging"/"ETL".

"Two words combined that won't make sense" etc.


"... visualize and report on what’s happening in the business ?"

Most probably, Business Intelligence.





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