The entitlement idea comes from the fact that bundling undermines market mechanisms and is sometimes illegal. Consumers are not entitled to free products, but nor are vendors entitled to unlimited discretion in the way they sell their products. https://en.wikipedia.org/wiki/Tying_(commerce)
I'd be happy to hear a legal argument about this type of bundling, but the issue I was talking about was what to do when you're faced with a bundle you don't want. I don't think you should steal (or "steal" if you prefer) unless it's a crucial need, like food or shelter.
