One of the applications I've heard for the new ARM server CPUs is doing ARM builds. Seems convincing to me! Going forward, another catalyst will be an ARM laptop that appeals to developers, and that makes it easier for them to directly target ARM without going through a cloud service.
people are having trouble going AMD in cloud because their monitoring, while written for x86, is intel specific. All that virtualization software is going to take a few years to be rock solid on AMD.