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The real problem for privacy are behavioral profiles, credit scores, consumer scores, social scores etc. because they all lose context and picture you as someone you are not.

Paid services won't scale as ad based services. And context ads won't scale as personalised ads. So the money will flow first to behavioral profiling tech companies and privacy by default tech will never be able to compete with personalised ad tech.

So there will never be privacy for the masses.




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