"A new hot startup launches, and they don't even lift a finger as a counter measure."
Probably because they don't think it's an improvement and they think it will go out of business on its own if they ignore it. This is what happens to most 'hot' startups anyway, and if Hipmunk is able to beat the odds then I doubt it will be because of their current UI.That's not to knock Hipmunk at all, I just think you need to lengthen your arc a little on this.
Probably because they don't think it's an improvement and they think it will go out of business on its own if they ignore it. This is what happens to most 'hot' startups anyway, and if Hipmunk is able to beat the odds then I doubt it will be because of their current UI.That's not to knock Hipmunk at all, I just think you need to lengthen your arc a little on this.