The research shows - contrary to common wisdom - that money only helps a campaign until it's reached all reachable voters with their message. After that, more spending does not matter.
It's true that (A) the candidate with the most money (B) usually wins, but that doesn't mean A causes B. It's more likely that the most popular candidate attracts both the most money and the most votes, simply by being more popular.
It's true that (A) the candidate with the most money (B) usually wins, but that doesn't mean A causes B. It's more likely that the most popular candidate attracts both the most money and the most votes, simply by being more popular.