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Most research is useless. It's almost inevitable.

But this is stupid levels of over-hype, and it has nothing to do with academia / business. It has everything to do with overbranding and rushing the hype.

https://twitter.com/SarahTaber_bww/status/117189568344985600...




At what point should we say "lying" instead of "over-hyping" or "overbranding"? I think they crossed that point. They were just plain lying.


I think the point is much, much earlier. It's just that it makes so much money that people are reluctant to call it for what it is - exploiting your fellow human beings.




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