I couldn't agree more about the "great company" part. I am 99.9% sure that that Qwiki has more tech behind it than simply going for wikipedia articles. From what I heard at TC Disrupt, they have some content search & discovery tech behind it.
Many "great" companies took off because of good execution, not some huge technology breakthrough.
Many "great" companies took off because of good execution, not some huge technology breakthrough.
That said, your Fqwiki is still cool.