Serious question: could you cite some Accenture projects with serious brain work? They are typically in the systems integration category while MBB (McKinsey Bain BCG) get the prestigious work.
I meant Accenture in the context of executing McK (& BB) projects in a closed loop. MBB & Deloitte are pretty short on 'serious brain work' and long on copy and paste of their own and others work in my recent experience