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The problem with some of this is product-market-timing fit.

There are huge problems to solve that add value. But some of these businesses are very old school.

You can't force someone to digitise if they don't want to.

There are a lot of barriers to entry, and there can be lengthy sales cycles.

Someone will definitely get there and be hugely succesful, I'm just not sure if the time is now or if we'll need to wait years.




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