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> and the media wouldn't be discussing it at all.

But the Chinese government might. And that might be much worse for them.




Unless Activision Blizzard plans to move their HQ to China, having the US government talking about you in a very negative light is likely worse for them.


The playerbase for some of their games is apparently as high as 70% China-based [1]. We can't verify this, because Blizzard doesn't release that information publicly, but if even remotely true, losing access to the Chinese market would be financially devastating.

[1] https://www.youtube.com/watch?v=JSAlh9l-c7Q


Blizzard does not release player numbers, but as a public company, they do release their financials.

Per Activision Blizzard's investor calls, approximately 10% of their total revenue is from China. So, with a profit margin of 25% and profits in the billions, Activision Blizzard is not going to go bankrupt even should they lose all their Chinese income.


Would you be impressed as a stockholder of a company that experiences a 10% reduction in revenue, voluntarily through an avoidable action?


If the action is in support of morals I (and much of the US) believe in, absolutely.

Money is not everything. I think it's a shame that so many are willing to support a company who will ditch their morals for just a bit more profit.

EDIT: This isn't just a hypothetical either, ATVI is on a blacklist of stock that I will not purchase. I hope others will do the same.


They are pretty likely to drop 10% just from us people dropping them.




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