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"Blind Bag" toys and collectables are actually quite common. A web or Amazon search returns an abundance of such products which range from different IPs (Video games, tv shows, etcetera..)

There are also YouTube channels devoted to opening these products in bulk.

Pokemon cards, baseball cards, hell, even these subscription box services that are popular nowadays could be considered 'real life loot boxes'. The idea of a product that you purchase not knowing it's contents is not new idea, but it seems like we have decided that loot boxes in games are different from these products.




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