It can be used to make a decent game free. I generally don't buy any microtransactions and I'll play a free game or at least try it out. If whales want to subsidize a game, the devs are happy, and the whales don't feel bad about it, I don't really care about changing the situation. I don't like the attitude of blaming the addictive nature, even if they specifically work on making a skinner box, because I think there should be some self control.