I agree with the basic idea - large brands shouldn't have to pay the usual Groupon-style 50% margins, but they probably don't - LivingSocial/Groupon likely offer large brands heavy discounts, like a cross-promotion. And I'm sure Groupon is happy to run custom promotions for large brands.
Anyway, this annoyed me a little:
2. Brands that need a quick shot of cash can capture that
demand with a great deal and the right social commerce
middleware
coming on the heels of this:
Chris Treadaway is founder and CEO of Lasso, the
social commerce middleware solution for brands
I don't know of any other companies pitching "social commerce middleware", and nowhere does he define said middleware.
I'd prefer he go ahead and just pitch his solution instead of using this circuitous "large brands should use middleware"-->"what is middleware?"-->"middleware is lasso!".
Anyway, this annoyed me a little:
coming on the heels of this: I don't know of any other companies pitching "social commerce middleware", and nowhere does he define said middleware.I'd prefer he go ahead and just pitch his solution instead of using this circuitous "large brands should use middleware"-->"what is middleware?"-->"middleware is lasso!".