I'm not a group buying user, but I think this article clearly shows the separation between journalist and entrepreneur.
Ignoring the question of if group buying makes sense for large brand, the desire for local businesses to leverage group buying capabilities is a recognizable issue with the explosive growth of the business.
If groupon and livingsocial are no longer filling the need, those companies will adapt, if they need to, or another company will fill their shoes.
This article points to the issue of group buying not working for the consumer. But I question how it really works for the businesses. Good on groupon and LivingSocial for being able to extract the huge $$ from businesses to run deals. I suspect we'll see a drop in the amounts businesses are willing to pay to run a campaign with either of these businesses.
This article doesn't only say that 'local businesses are being left behind', but that 'the consumer is the big loser'.
If consumers are truly losing, doesn't that mean the marketers are loosing too? Ergo, the company running the campaign is loosing. It is WAY to early to make these calls on this sort of environment. All 3 parties are still figuring out what works.
Ignoring the question of if group buying makes sense for large brand, the desire for local businesses to leverage group buying capabilities is a recognizable issue with the explosive growth of the business.
If groupon and livingsocial are no longer filling the need, those companies will adapt, if they need to, or another company will fill their shoes.
This article points to the issue of group buying not working for the consumer. But I question how it really works for the businesses. Good on groupon and LivingSocial for being able to extract the huge $$ from businesses to run deals. I suspect we'll see a drop in the amounts businesses are willing to pay to run a campaign with either of these businesses.
This article doesn't only say that 'local businesses are being left behind', but that 'the consumer is the big loser'. If consumers are truly losing, doesn't that mean the marketers are loosing too? Ergo, the company running the campaign is loosing. It is WAY to early to make these calls on this sort of environment. All 3 parties are still figuring out what works.