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This gets closer to the underlying truth. Even if you had smart procurement people who understood the benefits of great UX, another issue would be that enterprise problems are typically sub-scale compared with today's consumer products. There is one or two orders of magnitude more complexity and one or two orders of magnitude less users than in the consumer space, or even less for niche industry needs.

Even if you make it up with additional willingness to pay per user, the market isn't always there for spending a lot to design, develop and iterate on the perfect UX.




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