This shouldn’t be hard though. Execs shouldn’t think “we should maximize shareholder value while following the law”. Execs should think “what will I wish I had done when I’m 90”. Does it really hurt that much to tell your shareholders “we think it’s the right thing to stand up for democracy and human rights even if it means we are bennes from China and our profits are halved”.
As much as I'd like execs to do that, I think it is actually hard. The board, made up of investors and other stakeholders, have a lot of power too. Execs can tell shareholders that they want to stand up for human rights, but shareholders can also tell execs to stand up for human rights somewhere else (ie. they get fired; execs can be fired too).
I should have been more clear: I expect execs to choose what’s right even if it means they do get fired at the first difficult choice. I mean “I need my job” or “what we are doing is legal” isn’t an excuse.
Expecting a corporation's officers to enforce moral corporate behavior will generally lead to disappointment. Only law or the market will impose morality and ethical behavior on a corporation. This is by design.
Yes. To be even more clear, when I say "I expect" I mean I'll not purchase products/services unless they do what I expect.
I firmly do believe that people should be held to high moral standards - it's not ONLY a question of laws+market though. There are other pressures available. For example, I think NBA execs should be publicly shamed in this case. Right now they are mostly faceless.
This is one segment of a market expecting a compoany to not insult their national pride, and another segment of the market expecting the same company to not infringe on freedoms.
When I say I "expect" NBA, Blizzard etc to leave money on the market it's because I hope that enough people will feel that way, so the market sorts it. I don't think you need to have a number boycotting NBA or Blizard to equal the size of the chinese market - I think moral and ethics actually plays a part once the backlash from the "good" part of the market is big enough, even if it isn't as large as the Chinese market.
Can't march with no marching orders.