When they led with “100x quieter than a helicopter,” my first reaction was a skeptical “well sure, decibels are logarithmic!” But 40dB from 600ft away is impressive, and within the range of what I would consider acceptable for residential flyover (though not takeoff and landing) in a medium-density area.
40dB at 600ft is impressive, especially if it is carrying a payload equal to that of a passenger, and is maintaining altitude. That 100x quote, however, has a whiff of an intent to deceive people who are not familiar with the technicalities of loudness measurement.
It is pretty quiet and very impressive. I wonder how many flyovers I would be ok with. 4 per hour sounds ok, but what if they route a highway above my house?
100x quieter than a helicopter, with a few thousand people using them, is louder than a helicopter. A glance at any urban interstate would suggest that mass adoption would be loud...