As computers branched out from the math discipline very quickly there was also a need for formal education that only focused on computers. Without a shared advanced level of understanding it made collaboration all the more difficult, and people’s investments in the space all the more impossible.
It is a time tested strategy. It doesn't matter if it doesn't pan out, it is just as good if they all synthesize the idea that this is not economical for anyone and conclude not to pursue this technology anymore. The body of work will still be a worthwhile experiment. But now imagine if they did increase the utility of this technology.