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The app model, surely not.

The UX?

Ask Samsung. Use a Samsung phone and you are wrapped in their experience. Pairing BT headsets is different, the S-Pen is truly unique and rather well integrated. The camera is unique and for quite awhile was cutting edge and one of the reasons to buy a Samsung phone.

The custom Samsung UI started out pretty bad, but over time it got good. People are used to it, using other Android phones feels a bit off to them, and a fair number of their UX improvements have been since become part of Android itself.




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