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Almost certainly. It happens like clockwork that there's a new hip social media thingy for the 13-22 set, almost every year. A lot of them fizzle out at die with barely a whisper. A lot of them get acquihired for piles of money beyond their value, and then stagnate.

Almost none of them cross the divide and become more widely popular.




I disagree. I'm not a social media user, and yet I love TikTok, and have even posted a video there. I like to view it for about 15 minutes right before falling asleep. My wife and I get a lot of laughs out of the videos together.


what is 'the divide' in this sense? tiktok is about on par with tumblr for active users




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